Protect your name, your deals, and your future
Professional contracts for athletes, coaches, agents, and sports organizations. We've got you covered on NIL (name, image, and likeness) deals, brand endorsements, representation, appearances, and training.
Every contract has been drafted and reviewed by a Harvard Law entertainment attorney.
Find the right contractAgent & Athlete Agreement
Exclusive representation — commission rates, scope of services, fiduciary duties, and post-term commissions.
Athlete Endorsement Agreement
For any brand deal or sponsorship — short-term campaigns, long-term partnerships, and NIL deals. Covers endorsement rights, deliverables, exclusivity, compensation, and royalties in one simple agreement.
Appearance Agreement
One-time signings, charity galas, store openings, and speaking engagements.
Coaching & Training Agreement
Hire a coach or trainer — session schedules, training methods, liability, and payment.
Social Media Manager Agreement
Hire someone to manage your social media accounts — posting schedules, content calendars, analytics, and account access.
Stylist Agreement
Hire a wardrobe stylist, hair stylist, or makeup artist — rate, kit fee, credit, and cancellation terms.
Hired Services Agreement
Hire a photographer, videographer, designer, or web developer for athlete branding, training reels, sponsorship decks, or personal websites.
Merchandise Licensing Agreement
License your athlete or team brand — name, likeness, and logos — to a merch vendor that designs, produces, and sells branded apparel and goods, with royalty splits and approval.
Merchandise Manufacturing Agreement
Produce team or athlete merch — branded apparel, headwear, and accessories with licensed-IP warranties for team logos and league marks. You'll own and sell the goods.
How to choose the right sports, NIL, or athlete contract
Find the situation that fits your deal, then open the contract type that may be relevant.
Common Deal Situations
Find the situation that matches your deal and go straight to the contract that fits.
- I want to sign an NIL or endorsement deal.
- I want to make a paid appearance.
- I want to sign with an agent or representative.
- I want to license merchandise or athlete likeness rights.
- I want to hire a trainer, coach, or consultant.
- I want to enter a sponsorship or brand ambassador deal.
- I want to collaborate on social media content.
- I need confidentiality before discussing a deal.
Key Terms To Understand
- NIL
- Name, Image, and Likeness, the personal brand rights an athlete can license or earn from.
- Endorsement
- An athlete promoting or appearing for a brand, product, or service.
- Likeness rights
- Permission to use an athlete's image, name, or recognizable features.
- Usage rights
- How, where, and for how long a brand can use an athlete's name, image, or content.
- Exclusivity
- A promise not to work with certain competing brands or categories for a set time.
- Term
- How long the agreement lasts.
- Territory
- The geographic area the agreement covers.
- Deliverables
- The specific things the athlete agrees to do, such as posts, appearances, or content.
- Appearance obligations
- The events, hours, and duties an athlete agrees to show up for.
- Morals clause
- A term letting a brand end the deal if the athlete's conduct causes serious public harm to the brand.
- School and team marks
- Logos, names, and trademarks owned by a school, team, league, or association.
- Compliance
- Following the NIL, eligibility, and reporting rules that apply to the athlete.
- Payment timing
- When and how the athlete gets paid.
- Taxes
- NIL and endorsement income is usually taxable, and athletes are often treated as independent earners responsible for their own taxes.
NIL, eligibility, school, conference, association, and reporting rules can vary. Athletes should check applicable requirements before signing.
Frequently Asked Questions
What should be included in an NIL agreement?
Is an NIL deal the same as an endorsement agreement?
Can a brand use my school logo or team marks?
What are usage rights in an athlete endorsement deal?
What does exclusivity mean in a sports contract?
What are common warning signs in sports agreements?
These are common issues to watch for in any sports agreement:
- Unlimited use of the athlete's name, image, or likeness
- Deliverables are not clearly defined
- Broad exclusivity that blocks other deals
- Brand uses school or team marks without permission
- No deadline for payment
- No process for NIL reporting or compliance
- Approval rights are unclear
- No cancellation terms for appearances
- Long-term or perpetual rights with no clear explanation