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Protect your name, your deals, and your future

Professional contracts for athletes, coaches, agents, and sports organizations. We've got you covered on NIL (name, image, and likeness) deals, brand endorsements, representation, appearances, and training.

Every contract has been drafted and reviewed by a Harvard Law entertainment attorney.

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Key Terms To Understand

NIL
Name, Image, and Likeness, the personal brand rights an athlete can license or earn from.
Endorsement
An athlete promoting or appearing for a brand, product, or service.
Likeness rights
Permission to use an athlete's image, name, or recognizable features.
Usage rights
How, where, and for how long a brand can use an athlete's name, image, or content.
Exclusivity
A promise not to work with certain competing brands or categories for a set time.
Term
How long the agreement lasts.
Territory
The geographic area the agreement covers.
Deliverables
The specific things the athlete agrees to do, such as posts, appearances, or content.
Appearance obligations
The events, hours, and duties an athlete agrees to show up for.
Morals clause
A term letting a brand end the deal if the athlete's conduct causes serious public harm to the brand.
School and team marks
Logos, names, and trademarks owned by a school, team, league, or association.
Compliance
Following the NIL, eligibility, and reporting rules that apply to the athlete.
Payment timing
When and how the athlete gets paid.
Taxes
NIL and endorsement income is usually taxable, and athletes are often treated as independent earners responsible for their own taxes.

NIL, eligibility, school, conference, association, and reporting rules can vary. Athletes should check applicable requirements before signing.

Frequently Asked Questions

What should be included in an NIL agreement?
Cover the deliverables, payment and timing, usage and likeness rights, exclusivity, term, any use of school or team marks, and the steps for following the rules that apply to the athlete.
Is an NIL deal the same as an endorsement agreement?
They overlap. NIL is an athlete earning from their name, image, and likeness. An Athlete Endorsement Agreement is one common way to do that, and the same contract can cover both.
Can a brand use my school logo or team marks?
Only with permission from the school, team, or league that owns them. A brand using those marks without clear permission is a red flag.
What are usage rights in an athlete endorsement deal?
They define how, where, and for how long a brand can use your name, image, or content. Watch for rights that last forever without extra pay.
What does exclusivity mean in a sports contract?
It means you agree not to work with certain competing brands or categories for a set time. Broad exclusivity blocks other opportunities, so the scope matters.
How are athletes usually paid in NIL and endorsement deals?
Common structures include a flat fee for a campaign, per-deliverable payments for posts or appearances, ongoing monthly payments over a term, or free product plus cash. The agreement should state the amount, the payment deadline, and what happens if a deliverable is missed. Athletes are usually treated as independent earners responsible for their own taxes.
Do college athletes need approval before signing an NIL deal?
Often yes. Many schools require athletes to disclose or report deals, and some categories, like alcohol or gambling brands, may be off limits under school or state rules. The safest path is to check the school's reporting process before signing, and to make sure the contract does not require anything that would affect eligibility.
What should an athlete look for in an agent agreement?
The commission percentage and what it applies to, how long the representation lasts, how either side can end it, and whether the agent keeps earning commission on deals after the relationship ends. An agreement that locks an athlete in for years with no exit terms deserves a hard look before signing.
Can a brand end a deal over an athlete's off-field conduct?
Usually only if the contract includes a morals clause. That clause lets a brand end the deal if the athlete's conduct causes serious public harm to the brand. Athletes should push for specific language about what conduct qualifies, rather than vague wording that lets a brand walk away for almost any reason.
What are common warning signs in sports agreements?

These are common issues to watch for in any sports agreement:

  • Unlimited use of the athlete's name, image, or likeness
  • Deliverables are not clearly defined
  • Broad exclusivity that blocks other deals
  • Brand uses school or team marks without permission
  • No deadline for payment
  • No process for NIL reporting or compliance
  • Approval rights are unclear
  • No cancellation terms for appearances
  • Long-term or perpetual rights with no clear explanation