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Land the deal, own your content, protect your brand

Professional contracts for content creators, brands, agencies, and the people who work with them. We've got you covered whether you're a creator landing a deal or a brand partnering with influencers.

Every contract has been drafted and reviewed by a Harvard Law entertainment attorney.

Find the right contract

Branded Content Agreement

For creators being paid to make new content for a brand — sponsored posts, dedicated videos, and ongoing partnerships. Covers FTC disclosure, deliverables, approval rights, and where the content can be reused.

Content Licensing Agreement

License content you already created (a photo, video, or reel) so a brand can use it in their marketing. Covers where they can use it, how long, on which platforms, and whether they can edit it.

Social Media Manager Agreement

Hire someone to manage your social media accounts — posting schedules, content calendars, analytics, and account access.

Affiliate Marketing Agreement

Earn commissions through referral links and discount codes — rates, tracking, and FTC compliance.

Creator Collaboration Agreement

Team up on a joint project — revenue splits, content ownership, and responsibilities.

Creator Management Agreement

Sign with a manager or talent agency — commissions, exclusivity, key-person protections, and termination rights for influencers, content creators, streamers, and creator collectives.

Stylist Agreement

Hire a wardrobe stylist, hair stylist, or makeup artist — rate, kit fee, credit, and cancellation terms.

Appearance Agreement

Book a creator or influencer for a one-time appearance — brand activations, meet & greets, expos, and live events.

Venue & Facility Rental Agreement

Rent a studio, event space, or content creation venue — access times, equipment, insurance, and deposits.

Hired Services Agreement

Hire a videographer, editor, photographer, or designer to help produce content — YouTube videos, podcast episodes, channel art, or thumbnails.

Merchandise Licensing Agreement

License your creator brand — name, likeness, and logo — to a merch vendor that designs, produces, and sells branded apparel and accessories, with royalty splits and product approval.

Merchandise Manufacturing Agreement

Produce a creator merch drop — branded apparel, accessories, and printed goods with sample approval, MOQs, and IP protection. You'll own and sell the goods.

Event Participation Waiver

Creator retreats, brand activations, influencer trips, and live meetups — risk waiver, media release, and minor consent.

Non-Disclosure Agreement

Keep unreleased campaigns, deal terms, and content strategies confidential.

LLC Operating Agreement

Form a business entity — ownership percentages, profit splits, and governance.

How to choose the right creator or brand deal contract

Find the situation that fits your deal, then open the contract type that may be relevant.

Common Deal Situations

Find the situation that matches your deal and go straight to the contract that fits.

Key Terms To Understand

Deliverables: The specific content a creator agrees to make and post, such as a set number of videos, photos, or stories.
Usage rights: How, where, and for how long a brand can use the content a creator makes.
Paid media rights: Permission for a brand to put money behind a creator's content to boost it as an ad.
Whitelisting: Giving a brand permission to run ads through the creator's own social account or handle.
Spark Ads: A TikTok ad format that boosts a creator's existing post as an ad, usually with the creator's permission.
Exclusivity: A promise not to work with certain competing brands for a set time.
Approval rights: The right to review and sign off on captions, edits, or final content before posting.
Posting schedule: The agreed dates and times for publishing content.
FTC disclosures: Labels like "ad" or "sponsored" that tell viewers the content is paid, as expected by the Federal Trade Commission.
Content ownership: Who owns the content after it is made, the creator, the brand, or both.
Editing rights: Whether a brand can change or re-cut a creator's content.
Termination: How and when either side can end the agreement.

Frequently Asked Questions

What should be included in an influencer brand deal agreement?

Cover the deliverables, posting schedule, payment and timing, usage rights, any paid media or whitelisting rights, exclusivity, approval rights, and who handles required disclosures.

What are usage rights in a creator contract?

They define how, where, and for how long a brand can use your content. Watch for rights that last forever or reach far beyond the original posts without extra pay.

Is branded content different from content licensing?

Yes. A Branded Content Agreement is about creating new sponsored posts. A Content Licensing Agreement lets a brand use content you already made. Some deals include both.

What is whitelisting or Spark Ads?

Both let a brand run ads through your account or boost your posts as ads. Whitelisting gives a brand ad access to your handle, and Spark Ads is TikTok's version. Negotiate them separately, each with its own time limit and pay.

Should FTC disclosure responsibilities be addressed?

Yes. Sponsored content must be clearly labeled. The agreement should name who is responsible for disclosures so both sides are clear.

What are common warning signs in social media agreements?

These are common issues to watch for in any social media agreement:

Brand keeps unlimited rights forever
Paid media or whitelisting rights left undefined
Broad editing rights with no creator approval
Broad exclusivity that blocks future work
No deadline for payment
Deliverables are vague or open-ended
No timeline for approvals
No one is assigned responsibility for FTC disclosures

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