EntertainmentContracts.com
Home/Social Media

Land the deal, own your content, protect your brand

Professional contracts for content creators, brands, agencies, and the people who work with them. We've got you covered whether you're a creator landing a deal or a brand partnering with influencers.

Every contract has been drafted and reviewed by a Harvard Law entertainment attorney.

Browse every social media contract below.

Search by name or scroll the full catalog. Each contract is $50.

Branded Content Agreement

For creators being paid to make new content for a brand — sponsored posts, dedicated videos, and ongoing partnerships. Covers FTC disclosure, deliverables, approval rights, and where the content can be reused.

Content Licensing Agreement

License content you already created (a photo, video, or reel) so a brand can use it in their marketing. Covers where they can use it, how long, on which platforms, and whether they can edit it.

Social Media Manager Agreement

Hire someone to manage your social media accounts — posting schedules, content calendars, analytics, and account access.

Need more than one social media contract? Get unlimited access to all 15 social media contracts for one year for $150.

See the Industry Plan
1Answer guided questions
Creator name
Campaign fee
Deposit required?
Yes, 50%No

Key Terms To Understand

Deliverables
The specific content a creator agrees to make and post, such as a set number of videos, photos, or stories.
Usage rights
How, where, and for how long a brand can use the content a creator makes.
Paid media rights
Permission for a brand to put money behind a creator's content to boost it as an ad.
Whitelisting
Giving a brand permission to run ads through the creator's own social account or handle.
Spark Ads
A TikTok ad format that boosts a creator's existing post as an ad, usually with the creator's permission.
Exclusivity
A promise not to work with certain competing brands for a set time.
Approval rights
The right to review and sign off on captions, edits, or final content before posting.
Posting schedule
The agreed dates and times for publishing content.
FTC disclosures
Labels like "ad" or "sponsored" that tell viewers the content is paid, as expected by the Federal Trade Commission.
Content ownership
Who owns the content after it is made, the creator, the brand, or both.
Editing rights
Whether a brand can change or re-cut a creator's content.
Termination
How and when either side can end the agreement.

Frequently Asked Questions

What should be included in an influencer brand deal agreement?
Cover the deliverables, posting schedule, payment and timing, usage rights, any paid media or whitelisting rights, exclusivity, approval rights, and who handles required disclosures.
What are usage rights in a creator contract?
They define how, where, and for how long a brand can use your content. Watch for rights that last forever or reach far beyond the original posts without extra pay.
Is branded content different from content licensing?
Yes. A Branded Content Agreement is about creating new sponsored posts. A Content Licensing Agreement lets a brand use content you already made. Some deals include both.
What is whitelisting or Spark Ads?
Both let a brand run ads through your account or boost your posts as ads. Whitelisting gives a brand ad access to your handle, and Spark Ads is TikTok's version. Negotiate them separately, each with its own time limit and pay.
Should FTC disclosure responsibilities be addressed?
Yes. Sponsored content must be clearly labeled. The agreement should name who is responsible for disclosures so both sides are clear.
How long should a brand be able to use my content?
Usage rights are commonly limited to a set window, such as 30, 90, or 180 days, with longer or perpetual use costing more. The agreement should say exactly which channels the brand can use the content on, whether it can run the content as paid ads, and what happens when the window ends. Unlimited rights for a one-time fee is a common point creators later regret.
When should a creator get paid for a brand deal?
Common structures are payment in full within 30 days of the content going live, or a split with part up front and the rest on delivery. The agreement should include a firm payment deadline, not just 'upon completion of the campaign.' For larger deals, an upfront deposit protects the creator if the brand cancels after the work is done.
Can a brand make me take down a post after the campaign?
Only if the agreement says so. Some deals require the post to stay live for a minimum period, others let the brand request removal when the campaign ends. Spell out how long the content must stay up, whether the creator can keep it up afterward, and what happens to reposts or edits.
How do payment splits work in a creator collaboration?
When two creators make content together, the agreement should say how any brand fees, ad revenue, or affiliate income are divided, who owns the finished content, and where each creator can post it. Deciding the split before the content performs well is far easier than negotiating it after.
What are common warning signs in social media agreements?

These are common issues to watch for in any social media agreement:

  • Brand keeps unlimited rights forever
  • Paid media or whitelisting rights left undefined
  • Broad editing rights with no creator approval
  • Broad exclusivity that blocks future work
  • No deadline for payment
  • Deliverables are vague or open-ended
  • No timeline for approvals
  • No one is assigned responsibility for FTC disclosures
Browse the Contracts

Other Industries

Music

Film & Television

Live Events & Touring

Sports & Athletics

Fashion & Modeling