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UGC Content Creation Agreement

For brands and creators working together to produce sponsored posts, videos, and campaigns.

Already have content the brand wants to use? See the Content Licensing Agreement instead.

Drafted by a Harvard Law entertainment attorney.

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Custom Contract

Answer a few guided questions and we'll create your contract with your answers built in. E-sign or download when you're done.

Recommended for most users

Answer a few questions

About 2 to 5 minutes

Editable Template

Download a blank version in Word or PDF that you fill out yourself. Every spot to fill is highlighted in yellow.

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Custom Contract or Editable Template?

Compare the two options before you choose.

Feature	Custom Contract	Editable Template
Best for	Most users	Editing everything yourself
How it works	Answer guided questions	Fill highlighted fields yourself
Word and PDF	Yes	Yes
E-signature	Yes	No
Time required	About 2 to 5 minutes	Depends on your edits
Price	$50	$50

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Is this the right contract for brand-channel UGC?

Use this agreement when a creator makes new content for a brand's channels rather than agreeing to publish it on the creator's account. The custom form offers assignment or licensing. The editable template uses assignment wording and does not switch to licensing automatically.

Want a deeper overview? Read the Influencer Sponsorship and UGC guide

Good fit for

Brands commissioning creator-made assets for brand channels
Creators producing UGC without a creator-channel posting obligation
Parties specifying deliverables, rights, and any advertising use

You may also need

Influencer Sponsorship Agreement - when the creator also publishes sponsored posts on their own channels
Content Licensing Agreement - for an existing asset rather than newly commissioned content
Non-Disclosure Agreement - before sharing confidential campaign plans

What's Inside This Contract

Services and Deliverables

Section 1 covers the new brand-channel content, deliverables, review, and the engagement.

Compensation

Section 2 addresses the fee and agreed payment terms.

Term and Termination

Section 3 addresses the length and ending of the engagement.

Ownership and Intellectual Property

Section 4 uses assignment language by default, or the custom form's selected licensing terms. The editable template uses assignment wording.

Representations and Warranties

Section 5 covers the parties' representations and warranties.

Not sure what a section means? Every contract you create includes a built-in "Explain Sections" view with a plain-English note for each part of the document.

Before you start

It helps to have these details on hand before you create your contract:

Content deliverables and where the brand plans to use them
Fee, payment structure, and review period
Whether the deal assigns ownership or grants a license
If licensing, permitted platforms and positive usage duration
Disclosure, exclusivity, revisions, and ad permissions

Points Worth Negotiating

Assignment versus a finite license
If licensed, duration, platforms, category, and exclusivity
Deliverables, revisions, and payment milestones
Whether the brand may edit or run content as paid media

Frequently Asked Questions

Does UGC content creation transfer ownership?

The custom form offers an ownership choice. Assignment uses work-made-for-hire language with a fallback assignment; licensing keeps creator ownership and grants the specified license.

Does the editable UGC template automatically offer licensing?

No. The editable template uses assignment wording. A licensing bargain requires editing its ownership and usage terms to match that choice.

Does project completion end a UGC license?

Not by itself. In the custom licensing option, the usage period is separate from project completion and final payment. Set a positive duration and permitted platforms.

What are common warning signs in a UGC content creation agreement?

These are common issues to watch for in any UGC content creation agreement:

The template's assignment language is mistaken for a license
A custom license leaves duration or platforms unclear
Ownership and paid-ad permission are conflated
Creator posting duties are assumed for brand-channel UGC

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