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Influencer Sponsorship Agreement

For brands and creators working together to produce sponsored posts, videos, and campaigns.

Already have content the brand wants to use? See the Content Licensing Agreement instead.

Drafted by a Harvard Law entertainment attorney.

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Feature	Custom Contract	Editable Template
Best for	Most users	Editing everything yourself
How it works	Answer guided questions	Fill highlighted fields yourself
Word and PDF	Yes	Yes
E-signature	Yes	No
Time required	About 2 to 5 minutes	Depends on your edits
Price	$50	$50

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Is this the right contract for your creator brand deal?

Use this agreement when a creator is hired to create and publish sponsored content on the creator's own channels. It covers deliverables, posting, compensation, creator ownership with a stated brand license, exclusivity, disclosures, and termination.

Want a deeper overview? Read the Influencer Sponsorship and UGC guide

Good fit for

Creators publishing sponsored posts on their own accounts
Brands commissioning creator-channel promotion
Parties setting usage period, disclosures, and campaign deliverables

You may also need

UGC Content Creation Agreement - when content is made for brand channels instead
Content Licensing Agreement - when licensing existing content
Non-Disclosure Agreement - before sharing campaign plans

What's Inside This Contract

Scope of Engagement and Deliverables

Section 1 describes creator-channel content, deliverables, approvals, posting schedule, retention, and term.

Compensation

Section 2 addresses the fee, product compensation, expenses, and any optional compensation terms.

Exclusivity

The applicable section addresses the selected exclusivity or non-exclusivity terms.

Intellectual Property and Usage Rights

Section 4 preserves creator ownership and grants the brand the stated license and use period.

Data and Reporting; Termination

Sections 5 and 7 address reporting and ending the sponsorship.

Not sure what a section means? Every contract you create includes a built-in "Explain Sections" view with a plain-English note for each part of the document.

Before you start

It helps to have these details on hand before you create your contract:

Creator accounts, deliverables, and posting schedule
Fee and payment structure
Brand usage period and allowed platforms
Exclusivity category and duration
Disclosure duties, approvals, and any separately authorized ad access

Points Worth Negotiating

Deliverables, posting dates, and how long posts remain live
Brand license period, platforms, and paid-media scope
Exclusivity category and length
Approvals, disclosures, and any ad-account authorization

Frequently Asked Questions

Who owns the sponsored content?

In this creator-channel profile, the creator retains ownership and grants the brand the usage license stated in the agreement.

Does the license include digital advertising?

The generated creator-channel license includes digital advertising during its stated usage period. Advertising through a creator's identity or account requires separate, clear authorization.

Is this the same as UGC content creation?

No. Sponsorship covers content posted on the creator's channels. UGC covers new content for brand channels and has a separate ownership choice.

What are common warning signs in an influencer sponsorship agreement?

These are common issues to watch for in any influencer sponsorship agreement:

Brand ownership is assumed where the deal provides a use license
Usage rights lack an end date or channel limits
Exclusivity blocks unrelated future deals
Account access or disclosure responsibilities are assumed

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