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Creator Management Agreement

For an influencer, content creator, streamer, podcaster, or creator collective (duos, podcast co-hosts, gaming clans, content houses) signing with a personal manager or talent agency to book brand deals, sponsorships, and campaigns on their behalf — covers commissions, exclusivity, key-person protections, and termination rights.

Drafted by a Harvard Law entertainment attorney.

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Is this the right contract for working with a manager?

This contract is built for a creator who works with a manager handling brand deals, negotiations, strategy, and day-to-day coordination in exchange for a commission. It fits relationships where both sides want clear terms for services, commission, how long it lasts, and how it can end.

Good fit for

  • Creators bringing on a manager or management company
  • Managers representing a creator's business deals
  • Relationships paid by commission
  • Creators who want limits on a manager's authority
  • Both sides who want clear exit and sunset terms

You may also need

Before you start

It helps to have these details on hand before you create your contract:

  • Creator and manager names
  • The manager's services and duties
  • The commission percentage
  • What income is commissionable
  • How long the agreement lasts
  • Whether commission continues after it ends (sunset clause)
  • Limits on the manager's authority
  • What expenses require approval

What's Inside This Contract

Engagement and scope of services

Sets the manager's role and the services provided to the creator.

Compensation

Covers the commission, what income it applies to, and expenses.

Term and termination

States how long the agreement lasts and how either side can end it.

Creator's obligations

Covers the creator's responsibilities and cooperation with the manager.

Intellectual property and account ownership

Confirms the creator keeps ownership of content and accounts and sets access rules.

Disputes and general provisions

Covers standard terms such as notices, how disputes are handled, and signatures.

Points Worth Negotiating

  • The commission percentage
  • What income is commissionable
  • How long the agreement lasts
  • Whether commission continues after the deal ends
  • Whether the manager can sign deals on the creator's behalf
  • What expenses require approval

Frequently Asked Questions

What is a creator management agreement?
It is an agreement between a creator and a manager that sets out the manager's services, commission, what income it applies to, how long it lasts, and how either side can end it.
Who should sign a creator management agreement?
The creator and the manager both sign. If either works through a company, the company signs, and a guardian signs for a creator who is a minor.
What does a creator manager do?
A manager handles brand deals, negotiations, business strategy, and coordination. List the exact duties in the agreement.
What income is commissionable?
The creator and manager negotiate it. Some agreements commission most creator income, while others carve out items like production costs or money paid to third parties.
What is a sunset clause?
A sunset clause gradually reduces and ends a manager's commission on deals made during the term after the relationship ends, so the creator is not paying full commission forever.
Can a manager sign deals for a creator?
Only if the agreement gives that authority. Limit a manager's power to bind you and require your approval before any deal is signed.
Should I choose the custom contract or the editable template?
Choose the custom contract to answer a few questions and have it filled in for you. Choose the editable template if you prefer a blank version with labeled fields to complete yourself.
What are common warning signs in a creator management agreement?

These are common issues to watch for in any creator management agreement:

  • Manager can sign deals without approval
  • Commission applies too broadly
  • No clear termination right
  • Sunset clause is unclear or too long
  • Expenses are not capped or approved
  • Duties are vague
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