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Brand Ambassador Agreement

For a model or influencer becoming the face of a fashion or lifestyle brand — covers multi-season commitments, appearance requirements, social obligations, and morals clauses.

Drafted by a Harvard Law entertainment attorney.

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Is this the right contract for your brand deal?

This contract is built for a brand and a model, influencer, or public figure setting up an ongoing ambassador relationship. It fits deals with repeated content, appearances, and product use over a set term, and it sets the deliverables, payment, usage rights, exclusivity, required disclosures, and how either side can end the relationship.

Good fit for

  • Models or influencers representing a brand over time
  • Fashion, beauty, or lifestyle brands
  • Public figures in an ongoing brand deal
  • Deals with regular posts and appearances
  • Relationships with product allowances or bonuses
  • Brands that need FTC disclosure handled

You may also need

Before you start

It helps to have these details on hand before you create your contract:

  • Brand and ambassador names
  • Deliverables and posting schedule
  • Platforms and minimum posts
  • Ambassador fee and payment frequency
  • Any product allowance or bonuses
  • Usage rights and excluded media
  • Exclusivity and competing brands
  • Term, renewal, and who handles disclosures

What's Inside This Contract

Parties and recitals

Identifies the brand and ambassador and the ongoing relationship.

Ambassador role and services

Covers the role, content and appearance deliverables, content approval, and any category exclusivity.

Compensation

Sets the ambassador fee, product allotment, performance bonuses, appearance fees, and travel.

Intellectual property and usage rights

Covers likeness rights, the license to the brand, excluded media, and portfolio use.

Term and termination

Sets the term, renewal, and the effect of ending the agreement.

Representations and warranties

Covers each side's promises, including genuine endorsement and FTC compliance.

Disputes and general provisions

Covers standard terms such as notices, taxes, how disputes are handled, and signatures.

Points Worth Negotiating

  • What the ambassador must deliver and how often
  • Payment, any free product, and bonuses
  • How the brand may use the ambassador's name and image
  • Which competing brands are off limits and for how long
  • How long the relationship lasts and whether it renews
  • Who handles required ad disclosures

Frequently Asked Questions

What is a Brand Ambassador Agreement?
It is an agreement where a person represents a brand over time, setting the deliverables, payment, usage rights, exclusivity, and how either side can end the relationship.
Who should sign it?
The brand and the ambassador both sign. When either signs for a company, an authorized representative signs on its behalf, and a parent or guardian signs for a minor.
How is an ambassador deal different from a one-off post?
An ambassador deal is an ongoing relationship with repeated content or appearances over a set term. A single post is a one-time deliverable.
What are usage rights in an ambassador deal?
They describe how, where, and for how long the brand uses the ambassador's name, image, and content. Watch for rights that last far beyond the term without extra pay.
Who handles required ad disclosures?
Sponsored content must be clearly labeled. The agreement names who is responsible for disclosures so both sides know what is required.
What should I have ready before creating it?
Have the brand and ambassador names, the deliverables and posting schedule, the fee and payment frequency, any product allowance, the usage rights, exclusivity terms, and the term.
Should I choose the custom contract or the editable template?
Choose the custom contract to answer a few questions and have it filled in for you. Choose the editable template if you prefer a blank version with labeled fields to complete yourself.
What are common warning signs in a brand ambassador agreement?

These are common issues to watch for in any brand ambassador agreement:

  • Unlimited use of name and image with no time limit
  • Broad exclusivity that blocks many brands
  • Vague deliverables or posting schedule
  • No payment deadline or unclear product value
  • A one-sided morals clause with no notice
  • No clear termination right
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