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Actor Endorsement Agreement

For an actor and a brand working together on a campaign, sponsorship, or promotional partnership.

Drafted by a Harvard Law entertainment attorney.

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Custom Contract

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About 2 to 5 minutes

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Custom Contract or Editable Template?

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Feature	Custom Contract	Editable Template
Best for	Most users	Editing everything yourself
How it works	Answer guided questions	Fill highlighted fields yourself
Word and PDF	Yes	Yes
E-signature	Yes	No
Time required	About 2 to 5 minutes	Depends on your edits
Price	$50	$50

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Is this the right contract for your project?

This contract is built for an actor or public figure promoting or appearing for a brand, product, or service. It fits deals that need defined deliverables, clear use of the person's name and image, agreed pay, any exclusivity, and approval over how they are presented.

Good fit for

Brands hiring an actor or public figure
Agencies setting up an endorsement deal
Actors confirming deliverables, pay, and usage
Talent representatives reviewing terms
Campaigns that need clear exclusivity terms

You may also need

Actor & Performer Agreement - when the same person also acts in a production
Producer Agreement - when a producer is involved in the project
Appearance Agreement - when booking a one-off appearance
Social Media Manager Agreement - when a team manages the social posts
Non-Disclosure Agreement - before sharing private deal terms

What's Inside This Contract

Grant of rights and services

Sets the use of name and image, the deliverables, and any exclusivity.

Term and territory

Covers how long the deal lasts and where the rights apply.

Compensation

Covers the fee, payment timing, and any royalties or equity.

Intellectual property

Covers ownership of materials and any wind-down period.

Representations and warranties

Confirms each side has the right to enter the deal and meet its promises.

Insurance and termination

Covers insurance for appearances and how the deal can end.

Disputes and general provisions

Covers standard terms such as notices, how disputes are handled, and signatures.

Not sure what a section means? Every contract you create includes a built-in "Explain Sections" view with a plain-English note for each part of the document.

Before you start

It helps to have these details on hand before you create your contract:

The deliverables and appearances required
How the name and image may be used
Compensation and payment timing
The usage rights and territory
Whether the deal is exclusive and in what categories
Approval over how the person is presented
The term and any conduct terms

Points Worth Negotiating

The deliverables and appearances required
How the actor's name and image may be used
Compensation and payment timing
Whether the deal is exclusive and in what categories
Approval over how the actor is presented

Frequently Asked Questions

What is an actor endorsement agreement?

It covers an actor promoting or appearing for a brand. It sets the deliverables, pay, usage of their name and image, and any exclusivity.

What are usage rights?

They define how, where, and for how long a brand uses the actor's name, image, and content. Watch for rights that last forever or extend far beyond the campaign.

What does exclusivity mean here?

It is a promise not to endorse certain competing brands or categories for a set time. The scope and length are negotiated.

What is a morals clause?

It is a term that lets a brand end the deal if the actor's conduct harms the brand's reputation. The wording is often broad, so review it closely.

What should I have ready before creating it?

Have the deliverables and appearances, how the name and image may be used, the pay and timing, the territory, any exclusivity, and approval terms.

Should I choose the custom contract or the editable template?

Choose the custom contract to answer a few questions and have it filled in for you. Choose the editable template if you prefer a blank version with labeled fields to complete yourself.

What are common warning signs in an actor endorsement agreement?

These are common issues to watch for in any actor endorsement agreement:

Unlimited use of name or image forever
Broad exclusivity that blocks other work
No payment deadline
No approval over how the actor is presented
Vague deliverables

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