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Actor Endorsement Agreement

For actors partnering with a business, whether it's a short-term campaign or a long-term sponsorship. Covers endorsement rights, deliverables, exclusivity, and compensation.

Drafted by a Harvard Law entertainment attorney.

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Is this the right contract for your project?

This contract is built for an actor or public figure promoting or appearing for a brand, product, or service. It fits deals that need defined deliverables, clear use of the person's name and image, agreed pay, any exclusivity, and approval over how they are presented.

Good fit for

  • Brands hiring an actor or public figure
  • Agencies setting up an endorsement deal
  • Actors confirming deliverables, pay, and usage
  • Talent representatives reviewing terms
  • Campaigns that need clear exclusivity terms

You may also need

Before you start

It helps to have these details on hand before you create your contract:

  • The deliverables and appearances required
  • How the name and image may be used
  • Compensation and payment timing
  • The usage rights and territory
  • Whether the deal is exclusive and in what categories
  • Approval over how the person is presented
  • The term and any conduct terms

What's Inside This Contract

Grant of rights and services

Sets the use of name and image, the deliverables, and any exclusivity.

Term and territory

Covers how long the deal lasts and where the rights apply.

Compensation

Covers the fee, payment timing, and any royalties or equity.

Intellectual property

Covers ownership of materials and any wind-down period.

Representations and warranties

Confirms each side has the right to enter the deal and meet its promises.

Insurance and termination

Covers insurance for appearances and how the deal can end.

Disputes and general provisions

Covers standard terms such as notices, how disputes are handled, and signatures.

Points Worth Negotiating

  • The deliverables and appearances required
  • How the actor's name and image may be used
  • Compensation and payment timing
  • Whether the deal is exclusive and in what categories
  • Approval over how the actor is presented

Frequently Asked Questions

What is an actor endorsement agreement?
It covers an actor promoting or appearing for a brand. It sets the deliverables, pay, usage of their name and image, and any exclusivity.
What are usage rights?
They define how, where, and for how long a brand uses the actor's name, image, and content. Watch for rights that last forever or extend far beyond the campaign.
What does exclusivity mean here?
It is a promise not to endorse certain competing brands or categories for a set time. The scope and length are negotiated.
What is a morals clause?
It is a term that lets a brand end the deal if the actor's conduct harms the brand's reputation. The wording is often broad, so review it closely.
What should I have ready before creating it?
Have the deliverables and appearances, how the name and image may be used, the pay and timing, the territory, any exclusivity, and approval terms.
Should I choose the custom contract or the editable template?
Choose the custom contract to answer a few questions and have it filled in for you. Choose the editable template if you prefer a blank version with labeled fields to complete yourself.
What are common warning signs in an actor endorsement agreement?

These are common issues to watch for in any actor endorsement agreement:

  • Unlimited use of name or image forever
  • Broad exclusivity that blocks other work
  • No payment deadline
  • No approval over how the actor is presented
  • Vague deliverables
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