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Musician & Group Endorsement Agreement

For musicians or music groups partnering with a business, whether it's a short-term campaign or a long-term sponsorship. Covers endorsement rights, deliverables, exclusivity, and compensation.

Drafted by a Harvard Law entertainment attorney.

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Is this the right contract for your endorsement?

This contract is built for a musician or group partnering with a brand for a campaign, sponsorship, or gear deal. It fits situations where the brand wants the musician to create content, make appearances, and lend their name and image, and where both sides want the deliverables, endorsement rights, exclusivity, and pay set out in writing.

Good fit for

  • Musicians or groups partnering with a brand
  • Instrument and gear companies signing an artist
  • Brands running a music campaign or sponsorship
  • Deals with content, appearances, or use of name and image
  • Anyone setting category exclusivity and pay

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Before you start

It helps to have these details on hand before you create your contract:

  • Musician or group name and brand name
  • What the musician must do and create
  • How the brand can use the name, image, and likeness
  • Whether the brand receives category exclusivity
  • Term and territory
  • Compensation and payment timing
  • Any approval rights over content
  • Whether a morals clause applies

What's Inside This Contract

Grant of rights and endorsement services

Sets what the musician will do and the endorsement rights granted to the brand.

Term and territory

States how long the deal lasts and the regions it covers.

Compensation

Covers the pay and payment timing.

Intellectual property

Addresses use of the musician's name, image, and likeness.

Representations and warranties

Each side confirms it has the right to enter the deal.

Insurance

Addresses any insurance the parties must carry.

Termination

Explains how and when the agreement can end, including any morals clause.

Disputes and general provisions

Covers standard terms such as notices, how disputes are handled, and signatures.

Points Worth Negotiating

  • What the musician must do and create
  • How the brand can use the musician's name and image
  • Whether the brand receives exclusivity in a category
  • How long the rights last
  • When and how payment is made

Frequently Asked Questions

What is a musician endorsement agreement?
It is an agreement where a musician or group promotes a brand or product, setting the deliverables, endorsement rights, exclusivity, and pay.
Who should sign it?
The musician or group and the brand both sign. The signatures confirm the deliverables, the use of name and image, exclusivity, and pay.
What does exclusivity mean here?
Exclusivity stops the musician from working with competing brands in a category for a set time. The scope and length are negotiated.
How can the brand use my name and image?
Usage rights set how, where, and for how long the brand may use your name, image, and likeness. Watch for unlimited or perpetual rights.
What is a morals clause?
It lets a party end or pause the deal if the other behaves in a way that harms the partnership's reputation. Review the wording closely.
What should I have ready before creating it?
Have the musician and brand names, the deliverables, the use of name and image, any exclusivity, the term, and the pay and timing.
Should I choose the custom contract or the editable template?
Choose the custom contract to answer a few questions and have it filled in for you. Choose the editable template if you prefer a blank version with labeled fields to complete yourself.
What are common warning signs in a musician & group endorsement agreement?

These are common issues to watch for in any musician & group endorsement agreement:

  • Unlimited use of name and likeness
  • Broad category exclusivity
  • No clear deliverables
  • No payment deadline
  • Long-term rights that are not clearly explained
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