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Event Sponsorship Agreement

For an event organizer or promoter bringing on a corporate sponsor — covers naming rights, logo placement, VIP activations, hospitality obligations, and post-event reporting.

Drafted by a Harvard Law entertainment attorney.

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Is this the right contract for your sponsorship?

This contract is built for organizers and sponsors who want a sponsorship deal in writing. It fits situations where a sponsor pays money, products, or services to support an event in exchange for branding, visibility, booth or activation space, category exclusivity, and other agreed benefits.

Good fit for

  • Event organizers selling sponsorship tiers or packages
  • Brands sponsoring a festival, conference, or event
  • Sponsors who want category exclusivity
  • Deals that include logo placement, signage, or booth space
  • Organizers and sponsors who want clear cancellation terms

You may also need

Before you start

It helps to have these details on hand before you create your contract:

  • Organizer and sponsor names
  • Event name, date, and location
  • Expected attendance
  • Sponsorship tier or level
  • Sponsorship fee and payment schedule
  • Specific sponsor benefits and branding
  • Whether category exclusivity applies
  • Cancellation and refund terms

What's Inside This Contract

Parties and recitals

Identifies the organizer and sponsor and the event being sponsored.

Event and sponsorship benefits

Describes the event, sponsorship tier, deliverables, category exclusivity, and on-site promotional activities.

Compensation

Sets the sponsorship fee, any in-kind contributions, and what happens on cancellation.

Intellectual property and usage

Covers each side's license to use the other's name and marks and post-event use of materials.

Event execution

Covers the organizer's obligations to produce the event and how attendance shortfalls are handled.

Representations, warranties, and insurance

Covers each side's promises, insurance, and indemnification.

Disputes and general provisions

Covers standard terms such as notices, how disputes are handled, and signatures.

Points Worth Negotiating

  • What benefits the sponsor receives for each level
  • Whether the sponsor is the only one in its category
  • When payment is due relative to the event date
  • What happens if the event is cancelled or moved
  • Who approves use of logos and marketing materials

Frequently Asked Questions

What is an Event Sponsorship Agreement?
It is a written agreement where a sponsor supports an event with money, products, or services in exchange for branding and other benefits. It sets out what each side provides.
Who should sign it?
The event organizer and the sponsor both sign. When either signs for a company, an authorized representative signs on its behalf.
What should I have ready before creating it?
Have the organizer and sponsor names, the event name, date, and location, the sponsorship tier and fee, the specific benefits, whether category exclusivity applies, and the cancellation terms.
What is category exclusivity?
It means the organizer agrees not to bring in a competing sponsor in the same product category, so a soft drink sponsor is not placed next to a rival soft drink brand.
What happens if the event is cancelled?
The agreement decides. It can provide a refund, a credit toward a future event, or a pause if the event is postponed, so put this in writing.
How is this different from a Concert Promoter Agreement?
A sponsorship agreement covers a sponsor funding an event for branding. A Concert Promoter Agreement covers the promoter who organizes, funds, and runs the event itself. Some events use both.
Should I choose the custom contract or the editable template?
Choose the custom contract to answer a few questions and have it filled in for you. Choose the editable template if you prefer a blank version with labeled fields to complete yourself.
What are common warning signs in an event sponsorship agreement?

These are common issues to watch for in any event sponsorship agreement:

  • Vague description of sponsor benefits
  • No refund or credit if the event is cancelled
  • Unclear exclusivity that lets competitors in
  • No approval over how the sponsor's brand is used
  • Payment due in full with no protection if plans change
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