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Social Media Manager Agreement

For anyone hiring a social media manager — covers platforms, services, posting schedules, content ownership, compensation, and account access.

Drafted by a Harvard Law entertainment attorney.

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Is this the right contract for your accounts?

This contract is built for the person or brand hiring a social media manager and the manager taking the job. It fits arrangements where someone runs social accounts, creates or schedules posts, and handles engagement, and you need to set the duties, pay, content ownership, and account access.

Good fit for

  • Businesses and brands hiring a manager
  • Public figures and creators handing off their accounts
  • Social media managers taking on a client
  • Agencies and freelancers offering social services
  • Anyone setting content ownership and account access terms

You may also need

Before you start

It helps to have these details on hand before you create your contract:

  • The client and the manager
  • The duties and platforms covered
  • The pay and payment timing
  • The posting schedule and approval steps
  • Who owns the content and the accounts
  • How account access and passwords are handled
  • Reporting and analytics expectations
  • How either side can end the arrangement

What's Inside This Contract

Services and platforms

Sets the manager's duties and which platforms are covered.

Content approval

Sets how and when the client approves posts before they go live.

Account access

Covers passwords, access, and returning control when the deal ends.

Compensation

Covers the pay and payment timing.

Term and termination

Sets how long the arrangement runs and how it can end.

Intellectual property

Sets who owns the content and accounts.

Representations and warranties

Confirms each side has the authority to enter the deal.

Disputes and general provisions

Covers standard terms such as notices, how disputes are handled, and signatures.

Points Worth Negotiating

  • The scope of duties and which platforms are covered
  • Pay structure and payment timing
  • Who owns the content and the accounts
  • Approval steps before posts go live
  • How account access is handled when the deal ends

Frequently Asked Questions

What is a social media manager agreement?
A social media manager agreement sets the terms for hiring someone to run social accounts, create or schedule posts, and handle engagement. It covers the duties, pay, content ownership, and account access.
Who should sign it?
The client and the manager both sign. Each signature confirms the duties, the pay, who owns the content and accounts, and how access is handled.
Who owns the accounts and content?
The agreement sets this out clearly. Most agreements keep ownership of the accounts and content with the client, while the manager provides services.
Should there be an approval process?
Yes. Most clients review captions or posts before they go live, and the agreement sets how and when that approval happens.
What should I have ready before creating it?
Have the client and manager, the duties and platforms, the pay and timing, the posting schedule and approval steps, who owns the content and accounts, how access is handled, and termination terms.
What happens to account access when the deal ends?
A dedicated section covers returning passwords and removing access so the client keeps control of the accounts.
Should I choose the custom contract or the editable template?
Choose the custom contract to answer a few questions and have it filled in for you. Choose the editable template if you prefer a blank version with labeled fields to complete yourself.
What are common warning signs in a social media manager agreement?

These are common issues to watch for in any social media manager agreement:

  • Unclear who owns the accounts and content
  • No approval process before posting
  • Vague duties or platform list
  • No plan for returning account access
  • No payment deadline
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