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Podcast Advertising Agreement

For podcast publishers and advertisers arranging paid placements in podcast episodes.

Already have content the brand wants to use? See the Content Licensing Agreement instead.

Drafted by a Harvard Law entertainment attorney.

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Feature	Custom Contract	Editable Template
Best for	Most users	Editing everything yourself
How it works	Answer guided questions	Fill highlighted fields yourself
Word and PDF	Yes	Yes
E-signature	Yes	No
Time required	About 2 to 5 minutes	Depends on your edits
Price	$50	$50

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About this contract

This agreement is for podcast publishers and advertisers arranging paid placements in podcast episodes. Podcast sponsorship does not automatically license the publisher's voice or identity for unrelated advertising.

Key points covered in this contract

Ad placement: ad placement, creative approval, insertion method, availability period, and reporting.
Fee and schedule: the fee, payment dates, and when the work will be completed.
Permissions and termination: the permissions included and how the engagement can end.

Frequently Asked Questions

Are downloads or sales guaranteed?

Buying an ad placement does not normally guarantee downloads or sales. A provider can promise delivery of an ad without promising how listeners will respond. Any audience or performance guarantee needs a defined measurement and a remedy if the target is missed.

What happens if a paid podcast ad is omitted or removed early?

A missed placement can lead to a replacement ad, a credit, or a refund under the advertising terms. That is different from an ad that ran as promised but generated few sales. Poor results alone do not mean the placement commitment was broken.

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